Australian Bankers’ Association CEO Anna Bligh to keynote Mumbrella Finance Marketing Summit

July 14, 2017 10:46

Anna Bligh, the CEO of the Australian Bankers’ Association and former Premier of Queensland, is to to deliver the opening keynote address at the Mumbrella Finance Marketing Summit.

Australian Bankers’ Association CEO Anna Bligh to give the opening keynote

Since joining the ABA Bligh has been at the forefront of working to strengthen the culture in Australian banking and improving customer experience.

She will talk about how the industry is working to improve public sentiment towards the institutions, including by better explaining banks’ role in society and how they’re continually evolving in response to customer needs.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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