Australian Cancer Research foundation marks World Cancer Day with M&C Saatchi campaign

Miranda Ward

February 5, 2015 10:12

The Australian Cancer Research Foundation (ACRF) is marking World Cancer Day with the launch of a new campaign which calls on the public to unite to end cancer.

At the centre of the campaign created by M&C Saatchi is an interactive hub. When joining the hub it prompts viewers to allow the site access to the computer’s camera which then takes a snapshot of the participant which is then compiled into ‘The One’ entity that aims to represent the supporters of cancer research coming together to enable new treatments and cures.

https://www.youtube.com/watch?v=Y6SvKJ-FtXs

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.