The Australian celebrates five years of digital paid subscription model

The Australian celebrates five years of digital subscription, claiming its content model has been successful in attracting paying readers.

The announcement:

The Australian is celebrating five years of digital subscriptions with the model widely hailed as successful for the masthead.  The Australian has enjoyed consistent year-on-year paid audience growth since the introduction of digital membership, with 12 per cent increase in the year to June 2016 (ABC audit total sales June 2016).