Australian CMOs struggle with branding in an uncertain world, says report

Australian marketing managers can be split into three groups ranging from those embracing the value of brands throughout their organisations, those aspiring to and those with grave doubts about branding in general, claims a new report.

The ‘Brand Leaders Report 2017: Does brand need a rebrand?’ released by Sydney based brand strategy and marketing consultancy BrandMatters, interviewed senior marketers from some of Australia’s largest organisations to get a picture of the challenges facing them.

Paul Nelson of Brand Matters