Australian consumers gear up for ‘the big squeeze’ with changing spending habits

A new whitepaper from dentsu media agency iProspect has explored the potential impact of ‘The Big Squeeze’ on Australian consumers spending habits as we return to restriction free-living in the wake of the COVID-19 pandemic.

Despite Australian’s desire to go out and do things is at an all time high, the rising pressures of rising costs, with inflation at 5.1%, and media coverage of potential economic fallout of the situation, Australians are wary of spending.