Australian Cricket Team challenges young family in Bupa content push

Bupa has released a series of short videos featuring a young family going head-to-head with the Australian Cricket Team in a games night series made to encourage family bonding.

Created by Havas Sports & Entertainment, the spots show the Cooper family battling it out against players including Steve Smith in games such as shaking balls out of boxes strapped to their bodies, emptying tissue boxes, and fly-swatting balloons.

While the brand announced late last year that AJF Partnership and Mindshare would lead creative and media respectively, HSE still works with Bupa across sponsorship, partnerships and activations.