Australian Defence Force launches ‘Impossible airfield’ recruitment drive
A new three-part online series for Defence Force Recruiting aims to highlight to the public there is more to the Air Force than the pilots.
Created by GPY&R Melbourne, the ‘Impossible Airfield’ series features 250 troops from less flashy roles within the Air Force, such as plumbers, medics, cooks and logistical personnel, as they’re set a challenge to complete in just 36 hours.
The challenge is for the force to travel to the ‘middle of nowhere’, build a fully operational airfield and land Australia’s largest army aircraft, a C-17 Globemaster in 36 hours.
The episodes contain links within the videos for viewers to learn more about the featured jobs of the troops.
wow, the biggest part are the credits,…. looks like one guy shot it on a 5D,.. might have been interesting if shot on an i-phone.
nice work Air Force and Patts….great to see you guys doing some innovative content to get potential recruits excited about a career in the RAAF
Excellent stuff. And I’d say the thing that ties it all together so well is the editing. On a list of credits as long as this, you’d think they’d get a shout out. Anyone care to own up/dob them in?
THEY LEFT OFF THE EDITOR? The dude who has to sift through all of this shit…
The editor was the one and only Owen Norling from Sydney.
Owen is also a grading, and motion graphics whizz.
We need to make this Owen Norling fellow INTERNET FAMOUS!
Well played guys.
But you might want to proofread the copy under the videos. Counted two spelling mistakes.
More PR bull crap.
Misleading in the title ‘build a fully operational airfield’
Looks more like they just needed to extend the apron.
Doesn’t count when there’s already a sealed airstrip.
If anyone knows of the ADF past dealings would knows that JRAC is how it’s really done.
JRAC youtube link – https://www.youtube.com/watch?v=OOmOAGZKvIs
30 days, requiring US Army, US Marines, US Navy US Airforce, RAA & RAAF.
36 Hours, just the RAAF and what looks like one maybe two graders, Ha what a joke!
“Australia’s largest army aircraft, a C-17 Globemaster ”
That’s Australia’s largest AIR FORCE aircraft.
Cool cynicism G, but you’re missing the point. It’s a recruiting campaign. Congrats though, you’re awesome for pointing out semantics.