Australian Ethical: we don’t invest in guns, tobacco or pollution

Sydney Communications agency I.D.E.A.S is behind a campaign for Australian Ethical Investment that introduces the new slogan ‘Positive wealth creation’.

The campaign – titled ‘wake up’ – is based on the insight that many people do not know what their superannuation is invested in.

Max Landrak, creative director at IDEAS, said: “Ethical investing can be a difficult concept to get across. We found that it’s a lot easier to explain to people what Australian Ethical don’t invest in.” 

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