Australian Frontline Machinery uses metal posters to promote its ‘tough’ vehicles

Australian Frontline Machinery (AFM), a retailer of ex-military vehicles, is promoting its various “tough” vehicles with an outdoor poster campaign which sees the posters executed on tough metal.

Created by The Hallway in conjunction with Revolution 360, a non-traditional outdoor media and experiential company, the campaign aims to be an analogy for the military vehicle’s toughness.

The Hallway’s ECD and creative partner Simon Lee said: “They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, our metal posters remain unscathed – a suitable analogy to our military vehicle’s toughness.”