Government kicks off $175m master media account pitch

November 6, 2017 11:01

The Australian Government has officially launched the tender for its master media account, which is set to be one of the largest media pitches of the year.

The $175m account – one of the biggest in the market – is currently held by Dentsu Mitchell.

The Federal Government has posted a tender notice to market, kicking off the widely anticipated process.

The Federal Government is seeking a media agency that will “optimise media planning and placement”, “drive efficiencies through the implementation of evidence based campaign and non-campaign policies” and “provide advice to Government in relation to information and advertising campaigns”, says the tender.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

Ummm 9 Nov 17

The successful tender will “secure optimal media discounts on Commonwealth-wide media rates by consolidating Government advertising expenditure and buying power” and “secure optimal media discounts on Commonwealth-wide media rates by consolidating Government advertising expenditure and buying power,” the tender states.

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