Australian Government vaccine campaign attracts wide criticism on launch

Yesterday the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign urged Australians to ‘arm yourself’ against COVID-19.

The BMF-produced campaign will feature across media including outdoor, digital, TV, print and social media.

Meanwhile, another, more graphic, campaign not created by BMF and featuring a young woman in hospital struggling to survive against the disease, will geographically target audiences. It was deployed first in Sydney, which is struggling to contain an outbreak.