Australian Grand Prix Corporation appoints Ensemble to handle creative
The Australian Grand Prix Corporation (AGPC) has handed its creative account to Ensemble following a pitch process, with the corporation also appointing Jane Ballantyne to the role of group manager of marketing, Mumbrella can reveal.
The AGPC pitched the account last September, with Ensemble beating out incumbent AJF Partnership for the account.
Ensemble will take over the account from March 1 and will fulfil creative and content requirements across the Formula 1 Australia Grand Prix and the Australian Motorcycle Grand Prix.
Speaking to Mumbrella Australian Grand Prix Corporation CEO Andrew Westacott said: “We have two of the most iconic sporting events in this country and we want to partner with organisations that are going to take us forward creatively and strategically to the future.
Interesting announcement. These kind of accounts usually seem to go with big traditional agencies. Look forward to seeing the work. Congrats Ensemble
How long has the GP Corp been going. How many agencies have they had?