The Australian launches iPad app campaign featuring paper’s contributors

The Australian has launched a new iPad app with a campaign featuring contributors and writers of the paper which aims to “signify The Australian’s broad coverage of the key issues”.

Created by Archibald/Williams, which is one of the agencies battling it out for the creative account duties for the publisher which is currently out to pitch, the campaign is running across broadcast, digital, social and outdoor alongside a print execution which launched today with a wrap around the paper.

https://www.youtube.com/watch?v=GvlHIR_KW50

The Australian CEO Nicholas Gray said:  “The Australian has a curious audience who love the thrill of pursuing knowledge and delving deeper to find the full story. We wanted the TVC to represent everything The Australian, in a single edition,offers on an immersive device like the iPad. We have brought this all to life in this layered TVC illustrating the breadth and depth of our content in a highly creative way.”