Australian Marketers Benchmark Report debunks pessimistic outlook

June 27, 2022 10:22

An all-new benchmark report reveals Australian marketers have their sights set on an optimistic short-term future, with current global affairs not seen as a hindrance to budgets, objectives, or priorities.

Despite news headlines being dominated by the war in Ukraine, interest rate hikes, threats of inflation, shaky financial markets and the lingering effects of COVID-19, 85% of marketers in Australia report being optimistic about the next six months.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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