Australian mobile ad spending passes billion dollar mark as digital advertising grows 13%, says IAB and PWC

November 29, 2018 8:21

Australia’s digital marketing spend grew 13.2% year on year, claims the IAB and PwC in the latest Online Advertising Expenditure Report.

The report, covering the September quarter of 2018, said total digital ad spend was 2.24bn, up from $1.98bn the year before and an increase of 1.6% from the previous quarter.

Leading the growth was video which jumped 17.9% on the previous year, however all categories grew with general display advertising jumping 18.1%, classifieds up 10.1% and the search & directories sector increasing 10.6%.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.