Australian and NZ agencies take home four Facebook Studio Awards
Australian and New Zealand agencies have taken home four of 15 international Facebook Studio Awards which celebrate creative excellence and best-in-class work on Facebook. Winners included Colenso BBDO, Finch and Clemenger BBDO.
The announcement:
Facebook Studio Awards Winners:
Blue
If We Made It — Droga5 and Heineken USA (USA)
Blue for Good
Trial by Timeline — Colenso BBDO / AIM Proximity and Amnesty International (New Zealand)
Gold
Bentley Burial — Leo Burnett Tailor Made and Brazilian Association of Organ Transplant (Brazil)
Try My Hybrid — Saatchi & Saatchi Norway and Toyota Norway (Norway)
Silver
Leon Vivien — DDB Paris and Musee de la Grande Guerre (France)
Wendy’s Bacon Portabella Melt on Brioche — VML and Wendy’s (USA)
The Most Powerful Arm — Finch and Save Our Sons & Duchenne Foundation (Australia)
The Smart Phone Line — Colenso BBDO / AIM Proximity and Samsung New Zealand (New Zealand)
FootifyFM — Clemenger BBDO and National Australia Bank (Australia)
Social Flyer — North Strategic and SportChek (Canada)
Bronze
The Longest Bench In The World — Contexta and SO Appenzeller GmbH (Switzerland)
The Hornbach Hammer — HEIMAT Berlin and AG Hornbach Baumarkt (Germany)
Reclaim Your Angus — 72andSunny and CKE (USA)
Made By You Issue — FoxyMoron and Worldwide Media (India)
Playland Hot Seat — Rethink Communications and Playland (Canada)
Congratulations to all of this year’s winners.
“We talk a lot about the revolution happening in technology, but this is paralleled by a creative revolution of equal value,” said Mark D’Arcy, Facebook’s Chief Creative Officer. “The Studio Awards don’t simply celebrate the best work; they shine a spotlight on the brands and agencies who are accelerating this change, connecting to the people that really matter and driving growth in their business.”
This year’s Blue Award, the top honor in the Studio Awards, went to Droga5 and Heineken USA for “If We Made It,” a Newcastle Brown Ale campaign created to compete with flashier Super Bowl ads. Beyond being funny and entertaining, “If We Made It” shows how big, creative ideas live and thrive on Facebook. Done right, they can take on the single biggest TV event in the world.
2014 featured the most geographically diverse group of winners in the Awards’ three-year history. This year also introduces a new category highlighting not-for-profit campaigns, Facebook for Good. Our first Blue for Good award went to BBDO and Amnesty International for Trial by Timeline, which makes people aware of egregious criminal sentences being levied by governments around the world.
For more on the Awards, including the full list of shortlist finalists, head over to Facebook Studio.
Source: n2n communications media release