Financial security top concern for Australian creative agencies claims study

Source: Adobe APAC Creatives Pulse

Creative professionals across Australia and New Zealand are kept up at night by concerns around financial security with pressure to deliver creative ideas and content faster also a major headache for a large proportion of creatives, according to new research from Adobe.

The APAC Creatives Pulse study revealed losing inspiration and motivation only keeps 39 per cent of Australian and New Zealand based creatives up at night compared to 44 per cent stressed over the pressure to deliver more ideas and content faster, and 52 per cent losing sleep over financial security.

However, in terms of motivators at work, financial rewards only motivates 60 per cent of creatives, with the desire to do great work motivating 61 per cent of respondents. Desire to learn new things was cited as a motivator by 46 per cent of local creatives.