Australian Paralympic Committee asks public to ‘pledge their belief’ in campaign to get athletes to Sochi

The Australian Paralympic Committee (APC) has launched a new campaign promoting its fundraising efforts, urging the Australian public to ‘pledge their belief’ in the Australian Paralympic Team and donate to make sure the athletes can get to Sochi.

The organisation relies on public donations to send athletes to games, with six Paralympic athletes fronting the launch campaign created by MercerBell which directs the public to a website where they are able to donate as a one-off or set up regular donations.

MercerBell creative group head Simon Bloomfield told Mumbrella: “The APC came to us with the idea of marketing themselves in the lead up to Sochi and in the longer term with Brazil. There was a desire to start to raise the profile of the individual athletes and using a web platform to do that.”