The Australian quits Apple News as it did not drive subscriptions or revenue

News Corp’s The Australian has quit Apple News’ subscription service just eight months after the broadsheet started using the product to distribute content.

Nicholas Gray, The Australian’s CEO, said the service did not drive subscriptions or revenue.

“The Australian’s number one digital priority is driving subscriptions, and unfortunately the Apple News service did not drive meaningful new subscriptions, nor meaningful revenue, for us. We had no reason to believe this was going to change any time soon,” he said.