Australian Republic Movement ‘farewells’ King Charles III in PR campaign via Bureau of Everything
The Australian Republic Movement has engaged the Bureau of Everything for a humorous PR campaign ahead of King Charles III’s visit down under later this month.
Parodying the much anticipated ‘farewell tours’ that hold a dear place in Aussie hearts – think along the lines of Elton John’s Farewell Yellow Brick Road Tour – the PR-led campaign encourages Australians to wave goodbye to royal reign.
Complete with tour merch, bill posters, promos and kitsch commemorative tea towels, the campaign has reignited the republic conversation in a more culturally-relevant way to connect to Aussies more meaningfully. The PR-led work is doing the rounds of mainstream media in Australia, and has also hit headlines in the UK across The Independent, BBC, Guardian, Times, Mirror, and more.
I’m sure that everyone involved in this campaign had fun, but it’s preaching to those who are embarrassed by the idea of the monarchy and don’t care about the details of any future republic. Which is what voters actually care about.
Unless the republican campaign can address the reasons the 1999 referendum failed in every single state, it’s going to go nowhere.
You’ve got to start somewhere. It say’s it’s kicking off the conversation again…
And who pays for the Elton John type tours – the Aussie taxpayer….albeit by choice, I give you that – but Elton didn’t come here for free.
Maybe someone will suggest a viable alternative & address the old issues (as mentioned by Fun, but), this seems something the public don’t actually mind – 45% in favour of monarchy vs 33% against in latest poll this week
Heard the representative yesterday.
Whether monarchist or republican she was totally disrespectful thinking it a joke