Australian retail media: ready for lift off as Coles takes the game to Woolies
With Coles pushing ahead with its retail media business, Coles Media, Mumbrella’s Calum Jaspan looks at the emerging sector, Cartology’s progress to date, and why we might see the sector explode imminently.
In June, Woolworths Group’s Cartology will turn three, in what can be considered a marked success to date under the stewardship of Mike Tyquin.
Now its main rival on the Australian supermarket and retail scene duopoly, Coles has entered the fray with its new Coles Media offering, led by Paul Brooks and Sam Hegg.
While retail media has not just reached local shores, it does appear as though it is now set to boom in Australia with the country’s two largest retailers leading the charge.
Woolworths and Coles weaponise Cartology and Coles Media to further pressure brands and suppliers to comply. There is no competition and they add little value and consistently lack follow through to share insights or ROI on the investment.