Australian Rugby Union urges all sports fans to support the Wallabies in ‘Stronger as one’ spots
Australian Rugby Union has launched a new campaign to motivate its supporters urging all sports-lovers to get behind the Wallabies ahead of the upcoming Rugby Championship series.
Created by BWM Dentsu, the ‘Stronger as One’ campaign features live rugby footage overlaid with a heartbeat while narration urges viewers to support the national team ending with the strapline “Stronger as one”.
https://youtu.be/kcXvam_nqBU
The heartbeat device will be used across all Wallabies’ assets in an effort to communicate the anticipation and excitement of live sport.
BWM Dentsu executive creative director Asheen Naidu said: “There’s nothing quite like being at a match, surrounded by screaming fans, a heartbeat away from the action. You really do feel like you’re a part of the team. Wanting to bring that feeling to life was what inspired us to create the ‘Stronger as One’ campaign.”
https://youtu.be/PMgAMls15cI
The campaign is running across TV, digital and radio.
https://youtu.be/_gVP0afL-08
Credits:
- Creative Agency: BWM Dentsu
- Chief Creative Officer: Rob Belgiovane
- Executive Creative Director: Asheen Naidu
- Digital Creative Director: Shanan Goldring
- Writer: Zac Pritchard
- Designer: Shane Fearnley
- Board Account Director: Richard O’Rourke
- Account Director: Gemma Burcher
- Chief Strategy Officer: Jamie Mackay
- Planning Director: Moensie Rossier
- Onscreen Producer: Jess Belgiovane
and we’ll kill a good script with overacting… as one
7/10 for the ad
1/10 for the jersey
0/10 chances of winning the world cup.
Can’t wait for for the flat line when the Aussies don’t get out of their group at the World Cup
They need to RUN instead of kicking, and wasting time and position passing when kicker catches ball in defence
someone needs to get ONE… one idea that is!!!! AWFUL