Aussie surfer Ben Wilson stars in Jeep ‘don’t hold back’ campaign
Jeep has released the second installment of its ‘don’t hold back’ campaign to commemorate its 70th aniversary. Created by CumminsRoss, the video features Australian surfer Ben Wilson as he kite-surfs a thirty-five feet high wave in Fiji.
Caroline McComb, public relations manager, Chrysler Australia said: “Ben Wilson represents what ‘Don’t Hold Back’ is all about. His fearlessness and passion really rings true with the Jeep brand”.
Sean Cummins, executive director, CumminsRoss added: “Jeep has such a strong and authentic brand presence in Australia that doesn’t hold back in any condition. Immediately we moved to make Jeep the ‘Don’t hold back’ car and socially we wanted to embrace people’s Don’t Hold Back moments.”
Very clever advertising.
Most car ads are about the PRODUCT which are all pretty much the same.
This is about the Jeep BRAND.
Awesome branded content. Nailed it. In every way. Agree with Tony Richardson too. Seamless.
like that. the visual is just so awesome.
always been a sucker for that track too
This just ticks all the boxes doesn’t it? Brilliant branding exercise in a channel that is stuffed to the brim with repeat offenders.
You need the skills and nuts of a big wave rider to drive a Jeep in the wet so this makes the spot really appropriate
It’s one of those “wish i’d thought of that” moments. Great stuff!