Australian Turf Club campaign aims to put the ‘pizzazz’ into Sydney Spring Carnival

Creative agency Pencil & Pixel is behind a campaign for The Australian Turf Club which has combined racing and fashion to promote the “pizzazz” of the Sydney Spring Carnival.

The marketing push, which carries the strap ‘Sydney Comes to Life’, includes print and out of home advertising and features images of jockey Hugh Bowman and a model.

Australian Turf Club chief operating officer, Tony Partridge, said the campaign reflects the “colour, pizzazz and energy” of the Spring Carnival.