Australian Turf Club launches theraces.com.au to connect with ‘anonymous’ customers
The Australian Turf Club has dived into the content marketing space with the launch of theraces.com.au which will run as an independent publishing business.
The platform will act as a national event calendar for racing, with verticals also covering off fashion, beauty and food.
It is edited by Andrea Hetherington, who most recently was the senior go-to market manager for Salmat. Previous to that she worked with Ninemsn as a digital project manager and at STW Group as a digital account manager.
really – seems strange that ATC owned yet highlighting racing experiences in Melb and Bris
social media accounts protected
female created and aimed – good to see Tony promoted to CEO
come back in a year and see how its going
“An initiative of ATC CEO Tony Partridge” Huh? They must have finally sold Darren Pearce after they ran out of property to sell on Doncaster Ave.