Australian TV viewers chose bed over cricket crushing

Tim Burrowes

July 22, 2013 9:38

TV viewers turned away from the cricket on Sunday night rather than watch Australia being trounced by England in The Ashes.

Just 355,000 tuned into the first session on Gem – nearly 50 per cent down on last Sunday’s 679,000 for the final day of the much closer first test.

Last night saw Australia beaten by an embarrassing 347 runs with a day to spare.

Just 246,000 tuned in for the second session – compared to 558,000 last Sunday – a drop of nearly 60 per cent.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

JG 22 Jul 13

It’s OK. The DRS third umpire is clearly not watching as well.

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Australian TV viewers chose bed over cricket crushing

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