Australian Unity encourages finding life balance, via The Royals

Australian Unity has launched its first major brand campaign since appointing The Royals to its creative account last year, reinforcing its ‘Real Wellbeing’ proposition by reminding Aussies to find balance in their lives.

For more than two decades, the brand has tracked the wellbeing of Australians through the Australian Unity Wellbeing Index, in partnership with Deakin University. The research found that for different people across their life courses, the balancing act looks very different.

‘Real Wellbeing: Balance Your Being’ hopes to encourage Aussies to find their personal balancing act and take care of themselves.