Australian Women’s Weekly launches spin off food title
The Australian Women’s Weekly has launched a new monthly food magazine as it looks to capitalise on the success of its cookbook series.
The new monthly magazine, The Australian Women’s Weekly Food, has been launched to target women aged 25-54 and is being priced at $9.95. A digital relaunch of the main magazine is also set to happen soon, as well as the first phase of the rollout of Bauer Media’s new women’s network, Food to Love.
Pamela Clark, editorial and food director of the cookbooks said: “More than 1 in 4 women have read or cooked with a Women’s Weekly cookbook in the past month and for decades our readers have been asking when we were going to publish a Women’s Weekly magazine devoted just to food, well now that time is here, and we hope you love it as much as we do.”
“…for decades our readers have been asking when we were going to publish a Women’s Weekly magazine devoted just to food…”
Wow, talk about being responsive to your customer-base.
This has to compete with the free Woolworths and Coles food magazines. $9.95 versus $0.