Australians distrust Facebook and social media while retaining faith in the ABC, claims survey
The ABC is the nation’s most trusted media brand while Australians increasingly mistrust social platforms and commercial outlets, pollster Roy Morgan Research has found.
Surveying 1,100 Australians, the Media Net Trust Score Survey found Facebook was by far the most distrusted media brand, a claim that comes as the social platform launches an advertising blitz to win back user trust
However, Australians said they didn’t trust most local media outlets as the entire sector scored a net negative rating of 7 with only Fairfax, SBS and the ABC having a positive score. The commercial TV networks recorded negative scores between minus 6% and minus 10%.
Interesting, but expected. Ironic in light of NewsCorps attacks on the ABC’s bias. I guess this is the answer you get when you ask the consumer, not the producer.
I wonder how net negative NewsCorp/The Australian were? Any bets on how close to Facebook’s -47%?
“The ABC is the nation’s most trusted media brand”… “with only Fairfax, SBS and the ABC having a positive score.” Sounds right to me. If the Liberal Party got its news from the ABC instead of the untrusted brands it wouldn’t make such a fool of itself with privatization fantasies.