Australians ‘just a nudge away’ from diving back into travel, News Corp study reveals

Australians are retaining their strong sense of wanderlust and are willing to look through present travel restrictions, according to an extensive study of the nation’s travel consumer released on Monday by News Corp Australia.

Announced at the company’s Future of Travel Forum held in Sydney, the landmark ‘Emotional Connection Series – Travel’ provided a blueprint for marketers to help engage the diversity of Australian travel consumers to maximise success as travel restrictions ease.

The study, undertaken in partnership with strategic research agencies The Lab and Nature, focused on consumers’ emotions and how tapping into them can benefit marketers.