AustralianSuper encourages retirees to turn their super into retirement income in new ad

Superannuation company AustralianSuper is encouraging retirees to turn their super into a retirement income to top up their aged pension in a new campaign.

The TV and cinema ad, created by The Shannon Company,  features a husband telling his wife that they need to be more economical around the home as he approaches retirement before pulling her into the shower with him to ‘get fiscal’.

https://www.youtube.com/watch?v=8_s99RBRDU8

AustralianSuper group executive of marketing and corporate affairs Georgina Williams said: “The film will appeal to all of us who are young-at-heart, as we hope does our commercial – not only making us laugh, but also challenging us to think seriously about how an ongoing income stream could improve our retirement.