Australia’s favourite TV show, film and ad to be revealed at Mumbrella Awards
Next week’s Mumbrella Awards will hand a TV show, a film and an ad the ultimate accolade: being named the public’s favourite.
As well as the 14 jury-voted categories of the Mumbrella Awards, Mumbrella has been conducting an extensive piece of market research in order to unveil three awards decided by the public based on their favourite screen content:
- Australia’s favourite TV ad
- Australia’s favourite TV show
- Australia’s favourite film
In each case, the winner is Australian made and was on screen during the last financial year.
Mumbrella has done the work with the help of research house The Acid Test and online panel company Pure Profile. The results have been balanced to reflect the Australian population by age, gender, income and geography. The robust methodology is similar to that used to develop The Encore Score earlier this year.
Preparing for the onslaught of vitriol from those who don’t win
Go Rhonda!
Jesus is that the state of Australian advertising?
Bupa and Rhonda Bali ads are what makes you hit mute or turn the TV off altogether… Is this a joke???
Haven’t seen the ‘Australia’ ad.. is that because I live outside a major city; this IS the country! Love the ad!
Rhonda is the best ad there is… it just cracks the hell out of me.
Matt, get a grip mate, of course it’s meant to be a joke.
I thought that iSelect guy with his Gold Coast team is pure ‘Gold’ that was meant to be on this list.