Australia’s getting wiser says Wisr in new campaign targeting disillusioned big bank customers

Peer to peer lending service provider Wisr has targeted disillusioned big bank customers in its new ad campaign.

Created in conjunction with Lunamik, the ad calls out banks who have taken it “just a bit too far” and encourages Australians to make better choices when seeking personal loans.

James Goodwin, chief marketing officer at Wisr, said in a statement: “Never have so many Australians been so fed-up with traditional banks and their lack of transparency and fairness. At Wisr we believe there is a smarter, fairer way to do things.