Australia’s ‘largest privately owned marketing communications group’ rebrands
IPMG, which claims to be Australia’s largest privately owned marketing communications holding company, has undergone a rebrand with a new tagline ‘Empowering brands to connect’.
The group, owned by the Hannan family which was named number 19 on the BRW families rich list with an estimated fortune of $615m, subsumed many of the assets from the failed BlueFreeway holding group, which it owned 73 per cent of and took it private in 2008 after a string of disastrous investments.
The group’s assets, including digital creative agency Holler, PR companies Spectrum Communications and Max Australia and printers Offset Alpine Printing among others, and claims revenues of $400m for the group, which employs 1,300 people.
