Tech giants dominate most influential brands study; Australia Post and Coles make top 10
Technology and internet platforms dominate the top 10 list of Australia’s most influential brands, with search engine Google coming out on top again.
Russel Howcroft (right) grills the panel: (L to R) Gabi Conlon, Google; Rachel Bondi, Microsoft; Samantha Bartlett, Australia Post; Gillian O’Sullivan, Ipsos
Microsoft was a surprise inclusion in second spot in the Ipsos survey which was revealed exclusively at the Mumbrella360 conference today, ahead of Facebook and Apple, while supermarket Coles was one of the biggest risers in this survey up to fifth spot.
Australia Post and Telstra were the two other local brands in the top 10 – eighth and sixth, respectively – whilst Youtube (7), Samsung (9) and Visa (10) rounded out the top 10 list.
if clients continue to beat down agencies on retainers and fees this becomes an acceptable practice – how else can agencies adequately service clients, retain key personnel (which they are failing as it is) and make some kind of profit? Ultimately value banks are led by trading to leverage bulk buying power and deliver cost savings to clients (based on the media owners that they spend with). There isn’t anything dodgy about it – its all good intentioned