Australia’s most influential radio show has never had fewer listeners. The ABC’s audience problem is getting worse
Welcome to a Wednesday edition of Unmade.
Unmade’s paying members received this email more than an hour before everyone else. It’s just one of the benefits of supporting independent journalism by subscribing.
Today we explore yesterday’s radio ratings and drill into the performance of the ABC’s flagship network Radio National.
Radio National’s disappearing audience
It’s getting hard to justify one of the assumptions in the headline at the top of this article. Can a radio program which only averages 64,000 listeners across Australia’s five biggest cities really be the most influential?