Australia’s mostly harmless, and totally immaterial, contribution to Pandora

Ever since reading how Planet Earth is “mostly harmless” in The Hitchhiker’s Guide to the Galaxy, Dr Mumbo has often mused his inconsequential place in the universe.

No doubt some of Pandora’s now discontinued Australian staff will be sharing that feeling after Karen Walker, Pandora Media’s chief accounting officer described the local operations’ contribution to the company’s operations as “not material”. 

To add insult to injury, Pandora’s interim CEO Naveen Chopra pointed out at yesterday’s investor briefing that the Aussie operation only represented 1% of the platform’s listening hours. “It is not a particularly large market,” he said.