Australia’s newest food and beverage news site launches

September 1, 2025 9:00

Crumb Wire, a news service dedicated to Australia’s food-and-drink culture has launched, founded by PR executive Pallavi Mathur.

Crumb Wire is described on its website as “a daily hit of fast, fresh food news made for the everyday Aussie food lover”.

It aims to make food and drink content accessible, fun, and firmly rooted in food culture — something Mathur feels passionate about.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Crumb Wire culture drink food news site Pallavi Mathur

1 COMMENTS

Epicure 1 Sep 25

Like opening a new cafe in Sydney’s inner west, you can’t help thinking that they’re going to working hard to make a dent in a very, very well supplied market.

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