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Australia’s outdoor advertising industry growth slows

May 31, 2018 1:01

The rapid growth of the Australian outdoor advertising sector appears to have slowed, with the 2017 annual report suggesting a 6% year on year increase, compared to 15.7% for 2016.

According to the latest report from the Outdoor Media Association (OMA), total media revenue for the outdoor sector was $837m for 2017, up from $789.5m the year prior.

Outdoor advertising spend over the years. Source: OMA

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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