Australia’s ‘worst sleeper’ spends 24 hours in IKEA’s glass sleep billboard at Sydney Harbour
After a nationwide search for Australia’s worst sleeper, Jack Ngu stepped into IKEA’s first-ever Sleep Billboard this week, where he will spend 24 hours inside a glass-sided box at Sydney Harbour.
Ngu, who usually sleeps in a single bed and often wakes up feeling drained despite getting eight hours of sleep, is now testing out what IKEA’s sleep experts have designed to ensure a perfect night’s rest.
The Sleep Billboard, part of IKEA’s year-long focus on sleep, puts the retailer’s products, solutions, and expertise to the test, demonstrating how even the worst sleepers can benefit from their approach to sleep health.
Throughout his stay, Ngu has a range of activities to help him relax and prepare for the night. So far, he has assembled IKEA furniture, enjoyed meals delivered from the iconic IKEA Swedish Restaurant, and will soon engage in a bedtime routine that includes puppy yoga, a BookTok discussion, and the use of IKEA’s six sleep essentials.
The IKEA Sleep Billboard is set up at the Overseas Passenger Terminal in Circular Quay and runs for 24 hours from Tuesday, October 1 to Wednesday, October 2.
It was created and executed by IKEA Australia in collaboration with Maverick, Havas Host, Mindshare, and Mango Communications.
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4 agencies to collaborate on this. ????
Yay, everyone get’s paid!