Automotive is still suffering from a huge expectation gap
After struggling to find a car that came without a fault and / or a healthy dose of sexism, Rochelle Burbury realised quite how large the automotive industry’s expectation gap really was.
Recently I enjoyed a cathartic social media rant for a brand experience so ridiculously bad that it became a running joke. It was a source of ongoing amusement and bemusement as I recounted one bad experience after another. And another, and another.
My experience was with the automotive industry. The brand was referred to as a ‘luxury car’. It was my first, so the expectation bar was set just that little bit higher.
Wait, what? “I could literally feel the ‘customer service’ staff reaching into my pockets as I arrived.”
So, they walked up to her and rifled through her pockets?!
Agree. Sorry but in most of the cases car dealers will do anything to sell the cars, anything.