Autotrader positions itself as better than dad’s advice in ‘a smarter way to trade auto’ campaign

February 13, 2019 2:52

Digital car trading platform Autotrader has positioned itself as better than the advice you will get from your dad in its latest ‘a smarter way to trade auto’ brand campaign.

Created by Saatchi & Saatchi the ad features a dad giving his son a long-winded explanation on how to trade his car.

The campaign is running across TV, outdoor and digital.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

a smarter way to trade auto Autotrader Saatchi & Saatchi

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Autotrader positions itself as better than dad’s advice in ‘a smarter way to trade auto’ campaign

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