Avenue C wins AMP media pitch

June 3, 2025 11:10

Avenue C has won AMP’s media account following a “hotly contested” competitive pitch process.

The independent media agency has been tasked with all of AMP’s media planning and buying responsibilities, excluding search and affiliate marketing which will continue to be managed by the brand’s in-house media team.

The Australian financial services company is aiming to continue driving strong customer engagement across the full funnel, which Avenue C will support.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.