Awesomeness TV to give local brands access to teen talent with launch of licensing business

DreamWorks’ multi-platform media company Awesomeness TV is expanding its consumer products and licensing business to Australia giving marketers the opportunity to reach a teen audience on a mass scale, Mumbrella can reveal.

Pascoe

Headed up by Awesomeness TV head of licensing Asia Pacific Jo Pascoe, the division will look to create opportunities for brand and retail partners by tapping into talent that resonates locally for endorsement and product deals.

“For the past couple of years, they’ve been working on initiatives in the US that have started to get significant amount of traction and so looking at the profiling of the talent and the reach, Australia was the next market to look at expanding our consumer products and licensing business within this platform,” explained Pascoe.