BabyLove unveils Baby Pics photo stamps for premature babies

Zoe Samios

February 10, 2017 12:12

Baby product retailer BabyLove is encouraging parents of premature babies to share photos of their child through the app Baby Pics, by overlaying photos with personalised ‘stamps’.

Created by BWM Dentsu, the ‘Premmie Proud’ campaign is a partnership between BabyLove, Miracle Babies Foundation and Baby Pics, and includes hand-made photo overlays, aiming to appeal to parents with premature babies who can share moments only other parents of premmies can relate to.

The app features decorative ‘stamps’ that can be applied to photos with lines such as ‘Little Fighter’ and ‘Lightweight Champion’.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

BabyLove BabyPics BWM Dentsu Miracle Babies Foundation Premmie Proud

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BabyLove unveils Baby Pics photo stamps for premature babies

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