Bacardi Lion recruits from within to replace long-standing marketing chief

Suzie MacDermott

Bacardi Lion has promoted Kristie Asciak  to head up its marketing to replace long-standing executive Suzie MacDermott who has quit after an 11-year career with the company, Mumbrella can reveal.

MacDermott spent the last eight years as marketing director, having joined as knowledge manager in 2003 before being promoted to sales and marketing planning manager a year later.

Her departure led to a minor restructure with Asciak, the former marketing manager of activation and digital, taking the role of head of marketing.