The Bachelor dominates ad demographics despite ratings fall on last week
Ten’s The Bachelor slipped to 715,000 metro viewers last night, down from last Wednesday’s premiere episode of 846,000 metro viewers and Thursday’s episode of 739,000 metro viewers, however it was more successful across the younger advertising demographics.
According to OzTAM’s overnight preliminary ratings, the program, which saw Bachelor Matty J receive his first kiss, beat Nine’s The Block across the 16-39 and 18-49 key advertising demographics, and placed second in the 25-54s.
