Bagged

Woolies bag in IGA ad?

It would be unthinkable that a supermarket would feature an item made by one of its competitors in one of its own ads.

Wouldn’t it?

Take a close look at this beautifully produced new ad for Supa IGA, particularly at 31 seconds.

Recognise the Woolworths-made Macro jute bag?

And here’s a pic of a Macro jute bag. A case of mistaken identity – or product placement gone very wrong?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.