F.Y.I.

Baileys unveils ‘Afternoon Flip’ activations to elevate late-day coffee culture

November 27, 2025 9:58

Baileys has launched a new activation with Toby’s Estate Coffee, transforming cafés in Sydney and Melbourne into adults-only pop-ups showcasing how operators can boost afternoon trade with Baileys-led coffee cocktails.

The announcement:

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Topics

Baileys Laura Rey Toby's Estate Coffee

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Baileys unveils ‘Afternoon Flip’ activations to elevate late-day coffee culture

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