Bakers Delight’s hot cross buns are ‘freshly baked at 3am’ in new campaign

Bakers Delight has launched its Easter 2019 campaign ‘freshly baked at 3am’.

The commercial features two imaginative bakers who debate life’s big questions while preparing the day’s batch of hot cross buns.

The spot is the first in a series made by McCann Melbourne that will also feature the counting of thousands of chocolate chips and crafting Easter carols.